Despite the hundreds of SEO strategies that are available for anyone to use, it is possible to fail in your efforts due to a lot of reasons. Here is a list of things that I think are some of the reasons why you miss your objectives when applying SEO techniques to your sites.
Lack of Long-Term Perspective
A quick boost in your site’s rankings and traffic is good, especially if you are promoting a new product or services. However, most of these short-term SEO techniques will not benefit your business in the long run. It is always better to build your site’s reputation from the ground up and throw in quick boosters every now and then. This helps increase your site’s value that will last for a very long time. Building your site’s credibility is better than making it popular for one night.
Applying SEO Techniques Aimlessly
A good SEO strategy involves defining a set of objectives and a timeline of actions that should be followed to achieve the desired results. Applying SEO techniques without a clear plan will only get you mediocre results. SEO should not be a trial and error endeavor. Define the things that you want to achieve and create a plan based on that so you will know what SEO techniques to use. Relevance is also an important aspect to consider especially if you are doing backlinks and providing contents. This helps keep you in line with your objectives.
Search engines are very unforgiving when it comes to inconsistency. If you are posting 3 articles every day for the past 2 months and then you suddenly stop for 2 weeks then search engines could penalize you for that. When providing contents, you should also stick to your chosen niche if you want to keep the relevance of your site on top. Building links should also be done regularly to signal search engines that your site continues to engage with other relevant sites.
You Are Not Creating Your Own Game
One of the most common SEO mistakes is to follow what your competitors are doing. Assuming that they are already way ahead of you, it is safe to conclude that if you are just imitating their SEO efforts then you will end up always looking at their back. Then you wonder why your efforts are in vain and that you already did what you could but still cannot beat the one on top. If you want to beat a strong competitor then try to create a different approach. Try social media. It is one of the best ways to become popular right away and use that popularity to engage continuously with the netizens.
Forgetting the Needs of the Customer
If you are way too focused on your SEO efforts, you will end up losing the trust of your customers. That is because you can easily forget what the customers really want when visiting your site. All they see are overly optimized contents that totally lost its essence because of some annoying SEO techniques, done on the post. Always put the user’s experience as your top priority. This helps build your site’s followers and if they like your site then they will surely share it with their friends, helping you gain more traffic.